Byteplant Data Quality Blog

Good, Bad, and Outdated: How to Improve Data Quality
In the age of big data, analytics play a major role. However, the results are only as good as the quality of the data that you gather. As the marketing and sales departments generate more and more ...
What Is Data Enrichment? Leveraging the Power of Customer Data
Data is a major instrument that drives effective marketing strategies. One key aspect of harnessing the power of this tool is data enrichment. Data enrichment refers to the process of enhancing ...
Why is GDPR Important?
The issue of data privacy both offline and on the internet has been becoming more and more acute over the years. Cybercriminals have been on the hunt for private data to steal identities, initiate ...
CRM Data Cleansing: How to Do It
Customer relationship management (CRM) tools are essential to building strong relationships with the target audience, achieving sales goals, improving brand awareness, boosting retention, and much ...
Behavioral Email Marketing: Short Introduction
Behavioral email marketing is an important part of a successful digital marketing strategy. It involves designing effective email content based on the recipient’s actions and behaviors. This ...
Email Marketing and ChatGPT
Email marketing is a marketing tactic with the highest return on investment (ROI). Can something make it even more effective? ChatGPT creators say that it can. The new and impressive improvements in ...
How To Improve Customer Retention Through Email Marketing
Customer retention is one of the most important elements of successful company operations. According to the Pareto principle, 80% of your revenue comes from 20% of your existing customers. To make ...
What is Click To Open Rate (CTOR)? Is It Important in Email Marketing?
While email marketing is one of the most effective digital marketing methods with an impressive 3600% ROI, achieving top results is only possible with the right approach to metrics. Click to Open ...
Email Marketing Challenges
Email marketing is one of the most effective digital marketing strategies with impressive automation opportunities. A direct digital marketing channel to reach potential and existing clients by ...
Interactive Emails
Interactive emails are an important part of your sales and marketing campaign. They can help engage potential and existing customers while making it easier to push them down the sales funnel. ...
Our Customers